Most Popular Subscription Boxes of 2017
- By Cory Levins
- 1 mar 2018
Subscription boxes are more popular than ever before.
Thanks to the internet and the option to ship items at a lower cost than was previously possible using corrugated boxes, consumers can now purchase high-quality products on a subscription basis at a relatively low cost and have them delivered directly to their doorstep without requiring ongoing delivery arrangements.
Custom corrugated boxes are the ideal delivery container for all manner of consumer goods, and most companies allow them to be individualized and personalized to the needs and preferences of the individual customer.
With an eye for getting the best experience for your money and the highest possible quality of the product, we’ve compiled a list of the 12 most popular subscription boxes of 2017 and the reasons why their devoted fans are so in love with them.
Per its tagline, Graze offers “healthier snacks by mail” to customers across the United States and around the world. With a choice of over 100 snack options and healthier alternatives to many popular junk food options, Graze has seen its popularity explode over the past year.
Its snack offerings can be customized for specific diets, allergies, workouts and pregnancy status. Vegan and gluten-free options are available.
Devotees to the service state that Graze has helped them eat healthier, discover new food options and expand their culinary horizons beyond what they would normally eat. It is especially loved by those who are trying a new diet for the first time and those who might otherwise become easily bored by the food and snacking options available to them.
Including the cost of shipping, each of the varieties of Graze boxes on offer comes at the cost of just $13.99 per month.
Many of us struggle daily with the question of what to wear. With its innovative fashion offerings, Stitch Fix provides the answer to this question in the form of fashionable, stylish yet timeless fashion pieces mailed right to your door.
Through the completion of an online profile, Stitch Fix users provide their sizes, style preferences and wardrobe requirements to an online personal stylist, who then selects items specialized for that person.
Every Stitch Fix box contains five handpicked items that may include clothing, outerwear shoes, and accessories selected with that specific person and their wardrobe requirements in mind. The recipient then chooses the items they would like to keep and returns the rest in a prepaid envelope.
Stitch Fix Lovers report they enjoy being able to try on fashion items in the comfort and privacy of their own home, as well as not having to visit dozens of stores to find items they like. Not only is this a huge timesaver, but it also provides enormous value for those who hate to shop but enjoy being able to dress in a stylish manner.
Fab Fit Fun is among the biggest of all subscription boxes in the U.S. market. Designed with the millennial woman in mind, this box offers items related to wellness, beauty, lifestyle and general interest for young adult women with a taste for high-quality, full-size and often luxury items.
Examples of products included in a recent wintertime Fab Fit Fun box include fleece leggings, a mug with an inspirational quote on it, a necklace, a full-size body lotion, a scented candle and cozy socks.
Fab Fit Fun is unlike other subscription boxes in that it offers the option to receive a surprise box or to personally customize it yourself and include add-on items you prefer.
Its broad-based appeal means it has a large target customer base and great potential for future expansion as well.
In the span of a few short years, Birchbox has almost single handedly captured the market for makeup and personal care product subscriptions aimed at women.
A Birchbox subscription box could include special makeup as well as skincare, haircare and other assorted beauty products. Not only for women, Birchbox also offers several subscription options that target the male half of the population.
Each box includes five sample-sized items as well as information, suggestions and tips and tricks on how to effectively use the products.
At the cost of just $10 per month for subscribers within the United States, Birchbox provides the best bang for your buck as far as personal care subscriptions are concerned.
Much like the style profile used by Stitch Fix, Birchbox users complete a beauty profile online that provides information about their complexion, eye and hair color, and skin type, which in turn is used to customize the box.
Underwear is a daily necessity, which automatically makes it ideal for a subscription-style box. However, this service is so much more than mere necessity. In the world of MeUndies, underwear is an opportunity for fun, creativity and a melding of comfort, excellent design, style and fashion.
A MeUndies membership means you get a fresh pair of exciting underwear every month in styles and colors you are guaranteed to love. You input your size and underwear pattern preference, choosing from “classic,” “adventurous” or “bold.” Your undies then start arriving at your door.
For the couples who want matching underwear, a couple’s MeUndies subscription is also possible.
Lovers of the MeUndies subscription report that the underwear is extremely soft and comfortable and comes in a variety of cute patterns. They also say that they enjoy not having to shop regularly to keep their underwear drawer fresh.
Loot Crate markets itself as the ultimate subscription box for gamers and nerds. And its contents attest to the fact: gadgets, clothing and other items for gaming fans and lovers of all things geek-related.
Boxes are sent monthly, and every Loot Crate box includes a T-shirt as well as at least three other items from geek culture or gaming-related franchises. Items are diverse and can include figurines, bobbleheads, keychains, clothing, accessories and other fun gadgets and gear.
The regular crate comes at the cost of just $19.99 a month. Given that a single T-shirt representing a gaming franchise can cost this much, this box provides good value for the money.
Loot Gaming and Loot Wear crates are also offered by the same company, bringing gaming collectibles and geek apparel to avid users.
Bark Box is the Internet’s foremost provider of all things dog-friendly and dog-related on a monthly subscription basis.
Specialized for your pooch, this box contains dog toys, treats and all manner of special things for your pooch. Every box contains at least two treats, two toys and a chew item for your best friend.
The base price for this box is $20 per month and can be specialized for small-, medium-, or large-sized dogs at the same price point. There is also the option to upgrade to a premium option for an additional $9 per box.
Unlike many other subscription boxes, this box comes with a specialized monthly theme that unites all the contents of the box. Recent themes include “Chewrassic Park,” “The Good, The Bad, and the Pugly,” and “New York City.”
For the cat lovers who saw the last box and wondered where the ultimate subscription box for cat lovers is, look no further! This box has everything you might need for your feline friends, whether kitten or full-grown cat.
These boxes contain myriad selections to keep your cat healthy and entertained. From cat treats to catnip, cat toys and everything in between, this box is sure to keep your kitty meowing in happiness.
For cats with a sensitive tummy, a no-treats option is also available.
The Kit Nip Box comes with single-cat and multi-cat options. At the cost of $19.99 to $29.99 depending on if your number of cats, this box is an excellent value for the money for owners of a spoiled cat — which is to say all cat owners.
Anyone who loves Pusheen the Cat will be enamored of this sweet subscription box. Those unacquainted with the sweet internet cartoon will quickly fall in love with this fluffy, adorable and larger-than-life kitty. Her face adorns everything from pencil cases to mugs and everything else imaginable.
The self-proclaimed “favorite cat of the internet” offers many exclusive deals for subscribers to the Pusheen box, which is offered four times a year.
At the cost of $43.95 per box — $39.95 if paid for a year in advance — this box comes at a slightly higher price point than other similar character boxes. However, the general adorableness and lovability of Pusheen, as well as the exclusivity of the products included, means that those who love this subscription box love it a lot and appreciate its products.
Campus Cube is a new and innovative box within the subscription arena that specifically targets college and university students as well as their parents and loved ones. Rather than offering a specific theme or type of product, Campus Cube offers a general “care package” selection of products in box format that can be delivered on a monthly or one-time basis.
With a “guy option” and a “girl option,” these care packages are sure to de-stress and soothe even the most stressed out college students. These boxes come at a price of $39.95 and are available on a one-time, semester-long or year-long basis, with one, four, six or eight cubes, respectively.
Items included in these boxes cover a wide range of snacks, gadgets, toys and items for studying, as well as items to help students de-stress, such as candles, face masks or cozy slippers.
College students love this box for bringing happiness and entertainment to even the dreariest days of cramming for exams.
Whether you’re male or female, shaving and grooming excessive or unwanted hair can be a real hassle. Dollar Shave Club takes this annoyance of everyday life and turns it into an easy, no-frills, no-hassle experience delivered directly to your doorstep.
New members pay $5 for an initial set of razors, cartridges and exclusive shaving or personal care products. After that, a new package of four razor cartridges is sent to the subscriber every month at a cost of just $9. Users can cancel their subscription or change to a different razor type at any time.
Dollar Shave Club has historically had a devoted following of men with beards that require daily grooming but has an increasing fan base among non-bearded men and women, as well.
Nature Box is among the subscription boxes in the United States with the highest total increase in subscriptions over the past year. The premise of this box is that it brings natural snacks that are made entirely without the use of hydrogenated oils, high fructose corn syrup or any artificial ingredients to your doorstep.
From banana chips to dried mango, quinoa crisps, vegan chocolate and so much more, the snacks included in this box can be selected to fit almost any diet. Followers of ketogenic, paleo, vegan and gluten-free diets are especially fond of the customizability of this box.
Featuring a “don’t like it, don’t eat it” guarantee, all snacks in this box are guaranteed to satisfy your cravings, or you will receive store credit for your next box of snacks.
The size and frequency of the box you receive – much like the snacks contained within it – can be selected and changed based on your appetite, tastes and preferences.
There is nothing quite like the joy that comes with receiving a package with your name on it in the mail. This goes double for boxes with mysterious treats and items that were specially picked just for you. Even Millennials, who have been stereotyped as never using the snail mail system, are rediscovering the joys of receiving products by post.
No matter what you are hoping to receive in a special delivery, there is a subscription box service that will meet your needs and preferences.
Receiving a selection of personalized gifts in a custom corrugated box is an easy and fun way to add a little excitement to your life without the hassle and annoyance of having to go out and find the perfect item yourself.
Thanks to the internet and the option to ship items at a lower cost than was previously possible using corrugated boxes, consumers can now purchase high-quality products on a subscription basis at a relatively low cost and have them delivered directly to their doorstep without requiring ongoing delivery arrangements.
Custom corrugated boxes are the ideal delivery container for all manner of consumer goods, and most companies allow them to be individualized and personalized to the needs and preferences of the individual customer.
With an eye for getting the best experience for your money and the highest possible quality of the product, we’ve compiled a list of the 12 most popular subscription boxes of 2017 and the reasons why their devoted fans are so in love with them.
Graze
Per its tagline, Graze offers “healthier snacks by mail” to customers across the United States and around the world. With a choice of over 100 snack options and healthier alternatives to many popular junk food options, Graze has seen its popularity explode over the past year. Its snack offerings can be customized for specific diets, allergies, workouts and pregnancy status. Vegan and gluten-free options are available.
Devotees to the service state that Graze has helped them eat healthier, discover new food options and expand their culinary horizons beyond what they would normally eat. It is especially loved by those who are trying a new diet for the first time and those who might otherwise become easily bored by the food and snacking options available to them.
Including the cost of shipping, each of the varieties of Graze boxes on offer comes at the cost of just $13.99 per month.
Stitch Fix
Many of us struggle daily with the question of what to wear. With its innovative fashion offerings, Stitch Fix provides the answer to this question in the form of fashionable, stylish yet timeless fashion pieces mailed right to your door.
Through the completion of an online profile, Stitch Fix users provide their sizes, style preferences and wardrobe requirements to an online personal stylist, who then selects items specialized for that person.
Every Stitch Fix box contains five handpicked items that may include clothing, outerwear shoes, and accessories selected with that specific person and their wardrobe requirements in mind. The recipient then chooses the items they would like to keep and returns the rest in a prepaid envelope.
Stitch Fix Lovers report they enjoy being able to try on fashion items in the comfort and privacy of their own home, as well as not having to visit dozens of stores to find items they like. Not only is this a huge timesaver, but it also provides enormous value for those who hate to shop but enjoy being able to dress in a stylish manner.
Fab Fit Fun
Fab Fit Fun is among the biggest of all subscription boxes in the U.S. market. Designed with the millennial woman in mind, this box offers items related to wellness, beauty, lifestyle and general interest for young adult women with a taste for high-quality, full-size and often luxury items.
Examples of products included in a recent wintertime Fab Fit Fun box include fleece leggings, a mug with an inspirational quote on it, a necklace, a full-size body lotion, a scented candle and cozy socks.
Fab Fit Fun is unlike other subscription boxes in that it offers the option to receive a surprise box or to personally customize it yourself and include add-on items you prefer.
Its broad-based appeal means it has a large target customer base and great potential for future expansion as well.
Birchbox
In the span of a few short years, Birchbox has almost single handedly captured the market for makeup and personal care product subscriptions aimed at women.
A Birchbox subscription box could include special makeup as well as skincare, haircare and other assorted beauty products. Not only for women, Birchbox also offers several subscription options that target the male half of the population.
Each box includes five sample-sized items as well as information, suggestions and tips and tricks on how to effectively use the products.
At the cost of just $10 per month for subscribers within the United States, Birchbox provides the best bang for your buck as far as personal care subscriptions are concerned.
Much like the style profile used by Stitch Fix, Birchbox users complete a beauty profile online that provides information about their complexion, eye and hair color, and skin type, which in turn is used to customize the box.
MeUndies
Underwear is a daily necessity, which automatically makes it ideal for a subscription-style box. However, this service is so much more than mere necessity. In the world of MeUndies, underwear is an opportunity for fun, creativity and a melding of comfort, excellent design, style and fashion.
A MeUndies membership means you get a fresh pair of exciting underwear every month in styles and colors you are guaranteed to love. You input your size and underwear pattern preference, choosing from “classic,” “adventurous” or “bold.” Your undies then start arriving at your door.
For the couples who want matching underwear, a couple’s MeUndies subscription is also possible.
Lovers of the MeUndies subscription report that the underwear is extremely soft and comfortable and comes in a variety of cute patterns. They also say that they enjoy not having to shop regularly to keep their underwear drawer fresh.
Loot Crate
Loot Crate markets itself as the ultimate subscription box for gamers and nerds. And its contents attest to the fact: gadgets, clothing and other items for gaming fans and lovers of all things geek-related.
Boxes are sent monthly, and every Loot Crate box includes a T-shirt as well as at least three other items from geek culture or gaming-related franchises. Items are diverse and can include figurines, bobbleheads, keychains, clothing, accessories and other fun gadgets and gear.
The regular crate comes at the cost of just $19.99 a month. Given that a single T-shirt representing a gaming franchise can cost this much, this box provides good value for the money.
Loot Gaming and Loot Wear crates are also offered by the same company, bringing gaming collectibles and geek apparel to avid users.
Bark Box
Bark Box is the Internet’s foremost provider of all things dog-friendly and dog-related on a monthly subscription basis.
Specialized for your pooch, this box contains dog toys, treats and all manner of special things for your pooch. Every box contains at least two treats, two toys and a chew item for your best friend.
The base price for this box is $20 per month and can be specialized for small-, medium-, or large-sized dogs at the same price point. There is also the option to upgrade to a premium option for an additional $9 per box.
Unlike many other subscription boxes, this box comes with a specialized monthly theme that unites all the contents of the box. Recent themes include “Chewrassic Park,” “The Good, The Bad, and the Pugly,” and “New York City.”
Kit Nip Box
For the cat lovers who saw the last box and wondered where the ultimate subscription box for cat lovers is, look no further! This box has everything you might need for your feline friends, whether kitten or full-grown cat.
These boxes contain myriad selections to keep your cat healthy and entertained. From cat treats to catnip, cat toys and everything in between, this box is sure to keep your kitty meowing in happiness.
For cats with a sensitive tummy, a no-treats option is also available.
The Kit Nip Box comes with single-cat and multi-cat options. At the cost of $19.99 to $29.99 depending on if your number of cats, this box is an excellent value for the money for owners of a spoiled cat — which is to say all cat owners.
Pusheen Box
Anyone who loves Pusheen the Cat will be enamored of this sweet subscription box. Those unacquainted with the sweet internet cartoon will quickly fall in love with this fluffy, adorable and larger-than-life kitty. Her face adorns everything from pencil cases to mugs and everything else imaginable.
The self-proclaimed “favorite cat of the internet” offers many exclusive deals for subscribers to the Pusheen box, which is offered four times a year.
At the cost of $43.95 per box — $39.95 if paid for a year in advance — this box comes at a slightly higher price point than other similar character boxes. However, the general adorableness and lovability of Pusheen, as well as the exclusivity of the products included, means that those who love this subscription box love it a lot and appreciate its products.
Campus Cube
Campus Cube is a new and innovative box within the subscription arena that specifically targets college and university students as well as their parents and loved ones. Rather than offering a specific theme or type of product, Campus Cube offers a general “care package” selection of products in box format that can be delivered on a monthly or one-time basis. With a “guy option” and a “girl option,” these care packages are sure to de-stress and soothe even the most stressed out college students. These boxes come at a price of $39.95 and are available on a one-time, semester-long or year-long basis, with one, four, six or eight cubes, respectively.
Items included in these boxes cover a wide range of snacks, gadgets, toys and items for studying, as well as items to help students de-stress, such as candles, face masks or cozy slippers.
College students love this box for bringing happiness and entertainment to even the dreariest days of cramming for exams.
Dollar Shave Club
Whether you’re male or female, shaving and grooming excessive or unwanted hair can be a real hassle. Dollar Shave Club takes this annoyance of everyday life and turns it into an easy, no-frills, no-hassle experience delivered directly to your doorstep.
New members pay $5 for an initial set of razors, cartridges and exclusive shaving or personal care products. After that, a new package of four razor cartridges is sent to the subscriber every month at a cost of just $9. Users can cancel their subscription or change to a different razor type at any time.
Dollar Shave Club has historically had a devoted following of men with beards that require daily grooming but has an increasing fan base among non-bearded men and women, as well.
Nature Box
Nature Box is among the subscription boxes in the United States with the highest total increase in subscriptions over the past year. The premise of this box is that it brings natural snacks that are made entirely without the use of hydrogenated oils, high fructose corn syrup or any artificial ingredients to your doorstep.
From banana chips to dried mango, quinoa crisps, vegan chocolate and so much more, the snacks included in this box can be selected to fit almost any diet. Followers of ketogenic, paleo, vegan and gluten-free diets are especially fond of the customizability of this box.
Featuring a “don’t like it, don’t eat it” guarantee, all snacks in this box are guaranteed to satisfy your cravings, or you will receive store credit for your next box of snacks.
The size and frequency of the box you receive – much like the snacks contained within it – can be selected and changed based on your appetite, tastes and preferences.
The Bottom Line
There is nothing quite like the joy that comes with receiving a package with your name on it in the mail. This goes double for boxes with mysterious treats and items that were specially picked just for you. Even Millennials, who have been stereotyped as never using the snail mail system, are rediscovering the joys of receiving products by post.
No matter what you are hoping to receive in a special delivery, there is a subscription box service that will meet your needs and preferences.
Receiving a selection of personalized gifts in a custom corrugated box is an easy and fun way to add a little excitement to your life without the hassle and annoyance of having to go out and find the perfect item yourself.
