4 Ways Custom Boxes Can Elevate Your Brand Awareness
- By Cory Levins
- 17 nov 2019
Awareness is the first stage of the sales process. Without awareness, no customer can progress through the rest of the “sales funnel,” so it’s no surprise that brand awareness is everything in today’s marketing landscape. It’s how you get your customers in the door.
Generating awareness and positive buzz for your brand also means making a great first impression by presenting a product that ships on time and gets there intact. Fortunately, there’s one way to address all of these needs together in one solution—custom corrugated shipping boxes.
These tough, inexpensive and recyclable boxes from Air Sea Containers offer performance just as good as their looks. Why do they offer such great brand awareness potential for businesses both large and small? Let’s find out with these four important reasons.
There have never been more ways to get your brand in front of the customer, but there has also never been more competition for the customer’s attention. With that abundance of options comes saturation and reduced customer attention spans, so you need something that will get the customer’s attention early and make a deep impression.
Custom boxes are a great way to do this. They make an instant impression and allow you to craft the first impression that your customers will have of your brand. That’s a powerful tool that you can take advantage of to bring your customers an experience that’s more exciting, more memorable, more unique and more in line with your brand’s values.
You can even do it without fighting for pay-per-click or mass media ad space with your competitors. Boxes are an ad channel that’s still relatively underused, but there’s at least one corporate behemoth that understands their power: Amazon. And if it’s good enough for the Big A, it might be time to start asking why your business isn’t using it.
There’s no denying that getting a package on your porch just feels good. Social media allows us to spread that good feeling around through the power of content that centers your box and makes it an iconic part of your brand.
Businesses have found many different ways to leverage the power of the shipping box as an image. Think of YouTubers going over every aspect of a box’s presentation in unboxing videos, or of the incredibly popular subscription box services that are now available for just about every niche of the consumer goods market. For many consumer brands, boxes are a perfect anchor point for a marketing campaign that works with social media influencers who show how the products in these awesome boxes contribute to their Instagrammable lifestyles.
Custom corrugated shipping boxes are great for when you need to ensure that your customers’ orders stay safe by designing the exact box you want according to your specific packing standards. A custom design fits your product and your packing scheme perfectly, with no compromises in safety or protection.
When your brand makes a positive impression with a customer, it filters out into their social network. Your customers will see and appreciate the difference that a well-designed box makes in getting their orders to them safely, potentially making them more inclined to recommend your brand to a friend later.
Plus, there’s something aesthetically appealing about a perfectly-sized box—think of the beautiful packaging of an iPhone or another device that comes in a just-right-sized box. It’s another element of making sure the whole experience of your product feels tailor-made for its purpose.
Another great part of custom boxes from Air Sea Containers: the ability to really get creative with your box’s design and printing. We offer a complete selection of popular box designs, from simple shipping boxes to flip-top boxes and more, and we have custom hazmat box options for our hazmat-shipping customers. And with printing on up to four sides in up to three colors, you’ll have all the tools you need to create boxes that truly wow your customers.
Air Sea Containers’ custom corrugated shipping box options are designed to be easy-to-use, powerful and cost-effective. Just how easy are they? Find out with your free, no-obligation quote for custom corrugated shipping boxes from Air Sea Containers.
Generating awareness and positive buzz for your brand also means making a great first impression by presenting a product that ships on time and gets there intact. Fortunately, there’s one way to address all of these needs together in one solution—custom corrugated shipping boxes.
These tough, inexpensive and recyclable boxes from Air Sea Containers offer performance just as good as their looks. Why do they offer such great brand awareness potential for businesses both large and small? Let’s find out with these four important reasons.
1. Custom boxes offer a great advertising channel that’s not completely saturated.
There have never been more ways to get your brand in front of the customer, but there has also never been more competition for the customer’s attention. With that abundance of options comes saturation and reduced customer attention spans, so you need something that will get the customer’s attention early and make a deep impression.
Custom boxes are a great way to do this. They make an instant impression and allow you to craft the first impression that your customers will have of your brand. That’s a powerful tool that you can take advantage of to bring your customers an experience that’s more exciting, more memorable, more unique and more in line with your brand’s values.
You can even do it without fighting for pay-per-click or mass media ad space with your competitors. Boxes are an ad channel that’s still relatively underused, but there’s at least one corporate behemoth that understands their power: Amazon. And if it’s good enough for the Big A, it might be time to start asking why your business isn’t using it.
2. A box itself can become a social media-worthy event.
There’s no denying that getting a package on your porch just feels good. Social media allows us to spread that good feeling around through the power of content that centers your box and makes it an iconic part of your brand.
Businesses have found many different ways to leverage the power of the shipping box as an image. Think of YouTubers going over every aspect of a box’s presentation in unboxing videos, or of the incredibly popular subscription box services that are now available for just about every niche of the consumer goods market. For many consumer brands, boxes are a perfect anchor point for a marketing campaign that works with social media influencers who show how the products in these awesome boxes contribute to their Instagrammable lifestyles.
3. Custom boxes help protect customers’ orders better.
Custom corrugated shipping boxes are great for when you need to ensure that your customers’ orders stay safe by designing the exact box you want according to your specific packing standards. A custom design fits your product and your packing scheme perfectly, with no compromises in safety or protection.
When your brand makes a positive impression with a customer, it filters out into their social network. Your customers will see and appreciate the difference that a well-designed box makes in getting their orders to them safely, potentially making them more inclined to recommend your brand to a friend later.
Plus, there’s something aesthetically appealing about a perfectly-sized box—think of the beautiful packaging of an iPhone or another device that comes in a just-right-sized box. It’s another element of making sure the whole experience of your product feels tailor-made for its purpose.
4. Lots of different options are available for custom box designs.
Another great part of custom boxes from Air Sea Containers: the ability to really get creative with your box’s design and printing. We offer a complete selection of popular box designs, from simple shipping boxes to flip-top boxes and more, and we have custom hazmat box options for our hazmat-shipping customers. And with printing on up to four sides in up to three colors, you’ll have all the tools you need to create boxes that truly wow your customers.
Air Sea Containers’ custom corrugated shipping box options are designed to be easy-to-use, powerful and cost-effective. Just how easy are they? Find out with your free, no-obligation quote for custom corrugated shipping boxes from Air Sea Containers.
